Oud and Saudi Culture

The scent of oud is considered one of the most luxurious and essential elements of daily life in Saudi society. It carries with it memories of ancestors and reflects the depth of Saudi heritage and identity. Oud is not merely a fragrance—it’s a cultural symbol of social connection and spirituality, with Friday holding special importance as a day where oud becomes part of both religious and social rituals across the Kingdom.

Oud and Daily Life in Saudi Homes

The scent of oud and bakhoor is deeply woven into the fabric of Saudi households, where it’s used daily as a cherished tradition. Burning bakhoor and passing the incense burner (mabkhara) is seen as a gesture of joy and hospitality when receiving guests. This strong connection to oud stems from centuries of heritage, where it became a representation of authenticity and pride.

The Cultural Status of Oud in Saudi Society

Oud comes in various types and grades, depending on its origin and quality. In Saudi Arabia, high-end and rare varieties are preferred, especially during celebrations and gatherings, where oud adds an unmistakable ambiance to majlis settings.

Oud is also used personally—each individual may choose a type that suits their taste to apply on clothing or skin.

The mabkhara, a decorative incense burner, has long symbolized generosity and refinement in Saudi culture. Dating back to the First Saudi State, it was known as the “perfume chimney” (maddakhanat al-teeb), named after the rising fragrant smoke, now known as bakhoor.

More than a pleasant aroma, oud is a symbol of generosity and nobility, reflecting the host’s respect for guests—usually offered after serving traditional Saudi coffee as a sign of honor and warm reception.

Historically, the degree of generosity was reflected in the quality of oud offered to the guest. Oud and incense reached the Arabian Peninsula via the famous “Incense Route,” which once passed through Najd to Iraq, a trade route so iconic that ancient poets praised it in verse.

Friday and the Significance of Oud in Saudi Culture

In Saudi Arabia, Friday (Jumu’ah) is a sacred day, and the tradition of burning oud on this day carries deep spiritual and cultural meaning. Using oud on Fridays is a beloved practice that reflects the reverence and joy of the day.

The warm and rich aroma of oud creates a spiritual and serene atmosphere, bringing calm, comfort, and clarity. Many believe that burning oud before Friday prayers helps mentally and emotionally prepare for worship by promoting tranquility and focus.

This Friday tradition is cherished across the Kingdom, symbolizing long-standing cultural and religious values deeply embedded in Saudi life.

The Saudi Oud and Bakhoor Market

The market size for oud and bakhoor in Saudi Arabia exceeds 5 billion SAR, making it one of the largest in the world. The Kingdom regularly hosts exhibitions dedicated to oud and perfume, attracting enthusiasts and experts from across the Gulf and Arab world.

In regions like Al-Ahsa, the craft of producing bakhoor is a time-honored trade, passed down for generations and still a vital source of income for many Saudi families. Due to the cultural significance of incense, Saudi Arabia is considered the highest consumer of bakhoor globally.

Oud Al Maher: Your Companion for Every Occasion

The story of oud in Saudi culture is rich and ongoing—especially during Eids, weddings, and Fridays, when the scent of oud fills the air in celebration. As a deeply rooted tradition passed down from generation to generation, oud reflects values of respect, generosity, and spiritual beauty.

Oud Al Maher offers a wide selection of premium oud and bakhoor products that honor this tradition. Whether you’re preparing for a family gathering, a special occasion, or a peaceful Friday morning, discover our exclusive collections designed to elevate every moment.

Visit our website and explore our latest handpicked products—crafted to bring the elegance of oud into your life.